Forward Backward Thinking
Jack White’s record label, Third Man Records, does things a little differently. Rather than focus on accommodating modern technology, they draw attention to traditional mediums and prioritize vinyl. Their approach to releasing music is: “digital where necessary; tangible where possible,” and this modern take on an old tradition is just more evidence as to why White is as successful as he is. He has uncompromising taste and artistic integrity, and he manages to turn his ideals into ideas that sell.
You can read or listen to the NPR’s full story on Third Man on the NPR website.